ATTENTION: Toronto HOMESELLERS
21 Questions...
to Ask Before You Sign With Any Realtor.
A homeowner preparing to list who has not yet interviewed more than one agent, and may be defaulting to a referral or whoever they found first, without a structured way to compare their experience, pricing approach or marketing plan.
Does this sound familiar?
You are getting ready to list and are deciding which agent to hire.
You have only spoken to one agent so far, or are leaning on a referral without comparing alternatives.
You want to know what separates a strong agent from an average one before you sign a listing agreement.
Don't worry, we can help!
What's Inside
Experience
The exact questions to ask about an agent's experience and track record in your specific neighbourhood.
Perfect Buyer Avatar
How to evaluate whether an agent's pricing recommendation is backed by data or by guesswork.
Maximum Exposure
What a genuine marketing plan looks like, and the questions that expose a weak one.
Active Marketing
What to expect from an agent's communication, reporting and accountability once the home is listed.
Analysis
How to judge an agent's negotiation skill from a specific example rather than a general promise.
Checklist
A scorecard to rate and compare agents side by side after every interview.
A MESSAGE FROM Danny Macedo
The Most Expensive Decision You’ll Make Before Selling
Choosing the wrong real estate agent is one of the most costly mistakes a homeowner can make...and one of the easiest to avoid. The difference between a skilled agent and an average one isn’t just service quality. It’s tens of thousands of dollars in your final sale price, weeks or months of unnecessary time on market, and the stress of a process that should have been smoother.
The problem? Most sellers interview only one agent. They go with whoever a friend recommended, whoever knocked on their door, or whoever they found first online. They sign a listing agreement without asking the questions that would reveal whether this agent actually has a plan to sell their
home...or is just hoping the MLS does the work.
After 30 years in GTA real estate, I’ve seen what happens when sellers don’t ask the right questions. This guide gives you the exact questions to ask, what to listen for in the answers, and how to tell the difference between an agent who will work for every dollar of your equity and one who won’t.
Experience & Track Record
Negotiation & Offer Strategy
The Agent Interview Scorecard
STILL NOT SURE?
Frequently Asked Questions
Understanding the process to selling a home.
Question 1: Is this guide actually free?
Yes. There is no cost and no catch. Enter your name and email and the guide is sent straight to your inbox.
Question 2: Will I be signed up for something I did not ask for?
No. You will receive the guide, and after that you may hear from our team with a short follow up by email or text with information relevant to what you downloaded. You can opt out of that at any time, and there is no obligation to work with us.
Question 3: I am not ready to sell yet. Is this guide still useful to me?
Yes. It is written for people at the research stage, not just people ready to sign an offer today. Reading it now means you already understand the process when the time comes, instead of learning it under pressure.
Question 4: Do I have to use your team once I download this?
No. The guide is yours to keep and use with any agent, or none at all. If you do have questions once you have read it, our team is available, but there is no obligation either way.
READY TO GIVE US A TRY?
Get Started for Free Today!
Schedule a complimentary discovery call where we can talk about your goals, your questions, and what’s possible in today’s real estate market.
Copyright 2026. Macedo Real Estate Group, Danny Macedo, Sales Representative, Anthony Rocco Macedo, Sales Representative, Royal LePage Supreme Realty, Brokerage all rights reserved assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.