Privacy Policy
Privacy Policy
We understand the power that the Internet holds for changing your life and making things easier for you. These benefits are at risk if people are concerned about their personal privacy. We are committed to providing you with an Internet experience that respects and protects your personal privacy choices and concerns.
In general, we gather information about all of our users collectively. We only use such information anonymously and in the aggregate. This information helps us determine what is most beneficial for our users, and how we can continually create a better overall experience for you.
Email Links
This site provides an email address link located on the Contact Us page so that you may email us directly with any questions or comments you may have. This site reads all messages received and makes efforts to respond promptly.
In addition to replying to your comment or inquiry, we may also file your email for future reference regarding improvements to our website or discard the information. Your personal information is not shared, traded, sold, or exchanged with any third parties without your express permission.
Information Collection and Use
This site is the sole owner of the information collected. We will not sell, share, trade, or rent this information to others in ways different from what is disclosed in this statement.
This site collects information from our users at several different points on our website. We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Free Evaluation Form / Find Your Dream Home
Did You Know? / Free Real Estate Reports
Since this site is a real estate site, we give you the option of requesting free real estate information about real estate properties. Your personal information is stored on our secure database.
We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Personal Information
This site functionality requires or requests users to give us contact information, such as their email address, and personal information, such as their names, addresses, phone numbers, and property details.
The visitor’s contact and personal information is used to contact the visitor when necessary and requested, but is primarily used to collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
We do not disclose information about your individual visits to this site, or personal information that you provide, such as your name, address, email address, telephone number, etc., to any outside parties, except when we believe the law requires it.
Legal Disclaimer
We may disclose personal information when required by law, or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, or comply with a legal process served on our website.
Opt-Out
Users of this site have the option to unsubscribe from our mailing list directly through their accounts. To opt out, please navigate to the Subscription Settings located under My Account.
By disabling the email or SMS notification toggle, you’ll cease to receive notifications associated with the selected options.
Links
This site contains links to other sites. These sites have their own policies and practices with respect to online privacy, and this site cannot be responsible for the privacy practices, or the content, of these websites.
In addition, in certain instances, this site’s advertisers may ask you for personal information. This site cannot be responsible for the privacy practices of its advertisers.
Only certain employees have access to the information you provide us. For example, we impose strict rules on our employees who have access either to the databases that store user information, or to the servers that host our services.
While we cannot guarantee that loss, misuse, or alteration to data will not occur, we try to prevent such unfortunate occurrences.
Notification of Changes
This policy may be revised over time as new features are added to the website. We’ll post those changes so that you’ll always know what information we gather, how we might use that information, and whether we’ll disclose it to anyone.
Please check this site for information about revisions to our privacy policy. We’ll notify you directly if there is a material change in our privacy practices.
We’ll take commercially reasonable measures to obtain written or active email consent from the user if this site is going to use the information collected from the user in a manner different from that stated at the time of collection. We’ll also post the changes in our privacy statement 10 days prior to a change.
Cookies
This website uses the following cookies:
Google Analytics
This cookie allows us to see information on user website activities, including, but not limited to, page views, source, and time spent on websites. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked back to individuals.
This will help to protect your privacy. Using Google Analytics, we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.
Google AdWords
Using Google AdWords code, we’re able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
Removal of and Access to Personal Information
We’ll accommodate the deletion of any personal information as soon as reasonably possible.
Should you wish to request erasure of personal data, please submit a written request to Macedo Real Estate Group, addressed to the address listed below. Each request will be validated, and you’ll be required to provide some personal information for security reasons.
Please note that Macedo Real Estate Group has the right to deny a request and provide an explanation as to why each request was denied.
Macedo Real Estate Group
www.MacedoRealEstateGroup.com
110 Weston Road
Toronto, ON M6M0A6
Canada
[email protected]
416-535-5000
Privacy Questions
If you have any questions regarding our privacy policy, please send us an email, and we’ll be pleased to assist.
Royal LePage® Supreme Realty, Brokerage
110 Weston Road
Toronto, ON M6N 0A6
Call 416-535-8000
Text 647-931-5151
Copyright 2026. Macedo Real Estate Group, Danny Macedo, Sales Representative, Anthony Rocco Macedo, Sales Representative, Royal LePage Supreme Realty, Brokerage all rights reserved assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
Elite Broker Blogs
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Where Sellers Got Asking Price in July 2026 and Where They Did Not
What the sale-to-list price ratio tells you
The sale-to-list price ratio, or SP/LP, compares what a property sold for against what it was listed at. A ratio of 100 per cent means the average sale in that area closed at the asking price. Above 100, sellers got more than they asked for. Below 100, buyers negotiated the price down.
It is not a perfect measure. An agent who deliberately lists low to attract multiple offers will produce a high SP/LP even in a soft market. An agent who lists high and expects negotiation will produce a low one. But across hundreds of sales in a given area, the ratio averages out those individual strategies and gives you a useful read on where the leverage sits.
In July 2026, the GTA-wide average SP/LP for all home types was 97 per cent. That single number hides a wide range.
Where sellers did best
Toronto East was the standout. The overall SP/LP for the Toronto East district was 101 per cent, the only broad area in the GTA where sellers averaged above asking price. Within Toronto East, three districts were notably higher. E01 came in at 104 per cent, E02 at 103 per cent, and E03 at 102 per cent. E07 and E05 both recorded 101 per cent.
These are established east-end neighbourhoods. Leslieville, Riverdale, the Danforth corridor, and the Beaches. Detached inventory is limited, demand from young families remains strong, and the result is competition that pushes sale prices above list.
Durham Region also performed well at 98 per cent overall, with Ajax at 99 per cent and Oshawa at 100 per cent. These are more affordable markets where entry-level buyers are active.
Source: TRREB Market Watch, July 2026. All Home Types, all figures for July 2026.
Where buyers had room to negotiate
The other end of the spectrum sat in the luxury pockets of Toronto Central. District C12, which includes the Bridle Path and surrounding estates, recorded an SP/LP of 93 per cent. District C03, covering Forest Hill and parts of Wychwood, also came in at 93 per cent. C02, which takes in the Annex and Yorkville, was 94 per cent.
King Township, Danny's home market, recorded 94 per cent. With an average sale price of $2,028,099 and only 20 sales in the month, the luxury end of the GTA consistently shows more room for negotiation. Caledon was similar at 95 per cent.
The pattern is consistent. The higher the price point, the more likely the buyer was able to negotiate below asking.
The middle ground
Most of the GTA sat between 96 and 98 per cent. That means sellers were giving back two to four per cent on average, which on a million-dollar home translates to $20,000 to $40,000 below asking.
Here is how the major regions compared:
Durham Region, 98 per cent. York Region, 98 per cent. Toronto West, 98 per cent. Peel Region, 97 per cent. Halton Region, 96 per cent. Toronto Central, 96 per cent. Simcoe County, 96 per cent.
Within those regions, individual municipalities varied. Markham came in at 99 per cent. Vaughan sat at 97 per cent. Mississauga was 97 per cent. Burlington and Oakville were both 96 per cent.
Source: TRREB Market Watch, July 2026. All Home Types by TRREB area.
What this means if you are buying
If you are shopping in Toronto East, expect competition. Offers at or slightly above asking are the norm, and conditional offers face stiffer resistance. In the $600,000 to $900,000 range in those east-end districts, the market is tighter than the GTA average suggests.
If you are shopping in the luxury brackets, whether in central Toronto, King, or Caledon, the data says you have negotiating room. A starting offer five to seven per cent below asking is not insulting in a market where the average sale closes at 93 to 95 per cent of list.
What this means if you are selling
Price to the market you are actually in, not the GTA average. If you are listing in Toronto East, the data supports pricing at or near the number you want, because the area is producing above-asking results. If you are listing a luxury property in C12 or King, the data says your buyer is likely to negotiate, and pricing with that expectation built in is better than pricing high and waiting.
The SP/LP ratio does not tell the whole story. Days on market, months of inventory, and the ratio of new listings to sales all contribute. But it is the one number that answers the simplest question a seller has: will I get what I am asking for?
In July 2026, the honest answer was: it depends entirely on where you are.
If you want to see how these numbers apply to your neighbourhood, call me at 416-560-4983.
