Privacy Policy
We understand the power that the Internet holds for changing your life and making things easier for you. These benefits are at risk if people are concerned about their personal privacy. We are committed to providing you with an Internet experience that respects and protects your personal privacy choices and concerns.
In general, we gather information about all of our users collectively. We only use such information anonymously and in the aggregate. This information helps us determine what is most beneficial for our users, and how we can continually create a better overall experience for you.
Email Links
This site provides an email address link located on the Contact Us page so that you may email us directly with any questions or comments you may have. This site reads all messages received and makes efforts to respond promptly.
In addition to replying to your comment or inquiry, we may also file your email for future reference regarding improvements to our website or discard the information. Your personal information is not shared, traded, sold, or exchanged with any third parties without your express permission.
Information Collection and Use
This site is the sole owner of the information collected. We will not sell, share, trade, or rent this information to others in ways different from what is disclosed in this statement.
This site collects information from our users at several different points on our website. We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Free Evaluation Form / Find Your Dream Home
Did You Know? / Free Real Estate Reports
Since this site is a real estate site, we give you the option of requesting free real estate information about real estate properties. Your personal information is stored on our secure database.
We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Personal Information
This site functionality requires or requests users to give us contact information, such as their email address, and personal information, such as their names, addresses, phone numbers, and property details.
The visitor’s contact and personal information is used to contact the visitor when necessary and requested, but is primarily used to collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
We do not disclose information about your individual visits to this site, or personal information that you provide, such as your name, address, email address, telephone number, etc., to any outside parties, except when we believe the law requires it.
Legal Disclaimer
We may disclose personal information when required by law, or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, or comply with a legal process served on our website.
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Users of this site have the option to unsubscribe from our mailing list directly through their accounts. To opt out, please navigate to the Subscription Settings located under My Account.
By disabling the email or SMS notification toggle, you’ll cease to receive notifications associated with the selected options.
Links
This site contains links to other sites. These sites have their own policies and practices with respect to online privacy, and this site cannot be responsible for the privacy practices, or the content, of these websites.
In addition, in certain instances, this site’s advertisers may ask you for personal information. This site cannot be responsible for the privacy practices of its advertisers.
Only certain employees have access to the information you provide us. For example, we impose strict rules on our employees who have access either to the databases that store user information, or to the servers that host our services.
While we cannot guarantee that loss, misuse, or alteration to data will not occur, we try to prevent such unfortunate occurrences.
Notification of Changes
This policy may be revised over time as new features are added to the website. We’ll post those changes so that you’ll always know what information we gather, how we might use that information, and whether we’ll disclose it to anyone.
Please check this site for information about revisions to our privacy policy. We’ll notify you directly if there is a material change in our privacy practices.
We’ll take commercially reasonable measures to obtain written or active email consent from the user if this site is going to use the information collected from the user in a manner different from that stated at the time of collection. We’ll also post the changes in our privacy statement 10 days prior to a change.
Cookies
This website uses the following cookies:
Google Analytics
This cookie allows us to see information on user website activities, including, but not limited to, page views, source, and time spent on websites. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked back to individuals.
This will help to protect your privacy. Using Google Analytics, we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.
Google AdWords
Using Google AdWords code, we’re able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
Removal of and Access to Personal Information
We’ll accommodate the deletion of any personal information as soon as reasonably possible.
Should you wish to request erasure of personal data, please submit a written request to Macedo Real Estate Group, addressed to the address listed below. Each request will be validated, and you’ll be required to provide some personal information for security reasons.
Please note that Macedo Real Estate Group has the right to deny a request and provide an explanation as to why each request was denied.
Macedo Real Estate Group
www.MacedoRealEstateGroup.com
110 Weston Road
Toronto, ON M6M0A6
Canada
[email protected]
416-535-5000
Privacy Questions
If you have any questions regarding our privacy policy, please send us an email, and we’ll be pleased to assist.
Copyright 2026. Macedo Real Estate Group, Danny Macedo, Sales Representative, Anthony Rocco Macedo, Sales Representative, Royal LePage Supreme Realty, Brokerage all rights reserved assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
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Trying to understand whether average price or benchmark price matters more when selling a home in Toronto? You’re not alone. Many GTA sellers see headlines about the average home price, then hear their agent mention the MLS® Home Price Index, benchmark price, comparable sales, and neighbourhood trends. It can feel like several numbers are telling different stories at the same time.
Here’s the practical answer: average price is useful for understanding the broad market mood, while benchmark price is usually better for tracking price trends over time. Neither number replaces a property-specific pricing analysis. For sellers, the smartest approach is to understand what each stat measures, what it misses, and how it should influence your listing strategy.
Toronto and the Greater Toronto Area are not one single real estate market. A detached home in Etobicoke, a condo in downtown Toronto, a townhouse in Pickering, and a semi-detached home in Vaughan can all move differently in the same month. That’s why one headline might say prices are down, while another report says a specific housing segment is holding steadier.
In March 2026, TRREB reported that GTA REALTORS® recorded 5,039 home sales, up 1.7% year over year, while new listings fell 16.7% to 14,442. TRREB also reported that the average selling price was $1,017,796, down 6.7% compared with March 2025, and the MLS® HPI Composite benchmark was down 7.4% year over year. Those figures are related, but they are not interchangeable.
Average price is calculated by adding up the sale prices of homes sold during a specific period, then dividing by the number of sales. It is simple, easy to report, and useful for quick market snapshots.
·The general direction of market headlines
·How overall buyer activity is changing
·Whether the mix of sold homes is shifting
·How one month compares with another at a high level
The limitation is that average price can be heavily influenced by the type, size, and location of homes that happened to sell. For an individual seller, that means the GTA average price should not be treated as “what your home is worth.”
Benchmark price comes from the MLS® Home Price Index, often shortened to MLS® HPI. CREA describes the MLS® HPI as a tool designed to gauge neighbourhood home price levels and trends, using more than 15 years of MLS® System data and statistical models to track typical homes across areas and property types.
In plain language, a benchmark home represents a typical home in a given area and category. CREA’s HPI methodology explains that benchmark attributes reflect common property characteristics, which helps create a more apples-to-apples way to track price movement over time.
·Whether values are trending up, down, or sideways
·How one property type is performing compared with another
·Whether price movement is broad-based or concentrated
·How your local market is changing beyond one month of sales mix
For most sellers, benchmark price is the stronger trend indicator, and average price is the stronger headline indicator. The difference matters because sellers often make pricing decisions based on the number they see most often, not necessarily the number that best reflects their specific segment.

A strong listing strategy should not start with one stat. It should start with your property type, neighbourhood, competing listings, recent comparable sales, and current buyer behaviour.
If the GTA average price is down, that does not automatically mean every seller needs to reduce expectations by the same percentage. A renovated freehold home in a low-supply pocket may face a different demand level than a condo competing with many similar units.
1.Recent comparable sales, ideally from the last 30 to 90 days
2.Active listings that buyers will compare with your home
3.Expired, suspended, and terminated listings that may reveal overpricing
4.Property-specific features, including condition, layout, parking, outdoor space, and upgrades
5.Current showing activity, offer behaviour, and buyer feedback in your micro-market
The goal is not to chase a broad market average. The goal is to position your home accurately within the market that buyers are actually shopping.
A seller in North York, Scarborough, Mississauga, Oakville, Markham, or Ajax should look beyond the GTA-wide figure. Even within one municipality, neighbourhoods and property types can perform differently based on supply, condition, transit access, buyer affordability, and local competition.
When reviewing Toronto market stats, ask questions that connect the data to your specific sale. Good questions include:
·“What is happening with my property type in my immediate area?”
·“Are recent comparable homes selling close to list price?”
·“How many similar homes are currently competing with mine?”
·“Is the benchmark price for my segment moving differently from the GTA average?”
·“What pricing strategy gives my home the best chance of attracting serious buyers without misleading the market?”
Your agent can help interpret the real estate data, market positioning, listing strategy, and buyer activity. For legal, tax, mortgage, or financial planning questions, speak with a qualified lawyer, accountant, mortgage professional, or financial advisor.
So, average price vs. benchmark price: which Toronto market stat matters more? If you are reading the market, benchmark price is usually more reliable for understanding trend direction. If you are reading the headlines, average price helps explain the broader conversation. If you are pricing your home, neither number is enough on its own.
The best listing decisions come from combining market statistics with local comparable sales, buyer behaviour, property condition, and a clear understanding of your timing. In a market where buyers are selective and data can be interpreted in different ways, sellers benefit from a pricing strategy that is accurate, transparent, and grounded in current local evidence.
If you are wondering how the average price, benchmark price, and recent comparable sales apply to your home, request a local home-selling consultation. You’ll get a clear, property-specific look at your current market position, your likely buyer pool, and the steps that may help your listing compete more effectively.