Privacy Policy
Privacy Policy
We understand the power that the Internet holds for changing your life and making things easier for you. These benefits are at risk if people are concerned about their personal privacy. We are committed to providing you with an Internet experience that respects and protects your personal privacy choices and concerns.
In general, we gather information about all of our users collectively. We only use such information anonymously and in the aggregate. This information helps us determine what is most beneficial for our users, and how we can continually create a better overall experience for you.
Email Links
This site provides an email address link located on the Contact Us page so that you may email us directly with any questions or comments you may have. This site reads all messages received and makes efforts to respond promptly.
In addition to replying to your comment or inquiry, we may also file your email for future reference regarding improvements to our website or discard the information. Your personal information is not shared, traded, sold, or exchanged with any third parties without your express permission.
Information Collection and Use
This site is the sole owner of the information collected. We will not sell, share, trade, or rent this information to others in ways different from what is disclosed in this statement.
This site collects information from our users at several different points on our website. We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Free Evaluation Form / Find Your Dream Home
Did You Know? / Free Real Estate Reports
Since this site is a real estate site, we give you the option of requesting free real estate information about real estate properties. Your personal information is stored on our secure database.
We only collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
Personal Information
This site functionality requires or requests users to give us contact information, such as their email address, and personal information, such as their names, addresses, phone numbers, and property details.
The visitor’s contact and personal information is used to contact the visitor when necessary and requested, but is primarily used to collect personal information necessary to effectively market and sell the property of sellers, to locate, assess, and qualify properties for buyers, and to otherwise provide professional services to clients and customers.
We do not sell, trade, transfer, rent, or exchange your personal information with anyone.
We do not disclose information about your individual visits to this site, or personal information that you provide, such as your name, address, email address, telephone number, etc., to any outside parties, except when we believe the law requires it.
Legal Disclaimer
We may disclose personal information when required by law, or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, or comply with a legal process served on our website.
Opt-Out
Users of this site have the option to unsubscribe from our mailing list directly through their accounts. To opt out, please navigate to the Subscription Settings located under My Account.
By disabling the email or SMS notification toggle, you’ll cease to receive notifications associated with the selected options.
Links
This site contains links to other sites. These sites have their own policies and practices with respect to online privacy, and this site cannot be responsible for the privacy practices, or the content, of these websites.
In addition, in certain instances, this site’s advertisers may ask you for personal information. This site cannot be responsible for the privacy practices of its advertisers.
Only certain employees have access to the information you provide us. For example, we impose strict rules on our employees who have access either to the databases that store user information, or to the servers that host our services.
While we cannot guarantee that loss, misuse, or alteration to data will not occur, we try to prevent such unfortunate occurrences.
Notification of Changes
This policy may be revised over time as new features are added to the website. We’ll post those changes so that you’ll always know what information we gather, how we might use that information, and whether we’ll disclose it to anyone.
Please check this site for information about revisions to our privacy policy. We’ll notify you directly if there is a material change in our privacy practices.
We’ll take commercially reasonable measures to obtain written or active email consent from the user if this site is going to use the information collected from the user in a manner different from that stated at the time of collection. We’ll also post the changes in our privacy statement 10 days prior to a change.
Cookies
This website uses the following cookies:
Google Analytics
This cookie allows us to see information on user website activities, including, but not limited to, page views, source, and time spent on websites. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked back to individuals.
This will help to protect your privacy. Using Google Analytics, we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.
Google AdWords
Using Google AdWords code, we’re able to see which pages helped lead to contact form submissions. This allows us to make better use of our paid search budget.
Removal of and Access to Personal Information
We’ll accommodate the deletion of any personal information as soon as reasonably possible.
Should you wish to request erasure of personal data, please submit a written request to Macedo Real Estate Group, addressed to the address listed below. Each request will be validated, and you’ll be required to provide some personal information for security reasons.
Please note that Macedo Real Estate Group has the right to deny a request and provide an explanation as to why each request was denied.
Macedo Real Estate Group
www.MacedoRealEstateGroup.com
110 Weston Road
Toronto, ON M6M0A6
Canada
[email protected]
416-535-5000
Privacy Questions
If you have any questions regarding our privacy policy, please send us an email, and we’ll be pleased to assist.
Royal LePage® Supreme Realty, Brokerage
110 Weston Road
Toronto, ON M6N 0A6
Call 416-535-8000
Text 647-931-5151
Copyright 2026. Macedo Real Estate Group, Danny Macedo, Sales Representative, Anthony Rocco Macedo, Sales Representative, Royal LePage Supreme Realty, Brokerage all rights reserved assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
Elite Broker Blogs
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How to Read a Comparable Sale Before Your Agent Shows You One
What a comparable sale actually is
A comparable sale is a recently sold property that is similar enough to the one you are buying or selling that its sale price tells you something useful about value. Agents call them comps. Appraisers use them. Lenders rely on them. And most buyers see them for the first time in the middle of a negotiation, which is too late to learn how to read them properly.
The idea is straightforward. If a house on the next street, roughly the same size, in roughly the same condition, sold three weeks ago for a certain price, that sale gives you a reference point. The challenge is in the word "roughly." Two houses are never identical, and knowing which differences matter is the whole skill.
The five things that make a sale comparable
Location comes first. A sale on the same street or in the same neighbourhood is more useful than one two kilometres away. Even within a neighbourhood, there are differences. Backing onto a park is not the same as backing onto a railway corridor, and the sale price reflects that.
Size is next, and it means above-grade living area, not total square footage including the basement. A 1,400 square foot bungalow and a 1,400 square foot two-storey are not the same house. The bungalow sits on a larger footprint, costs more to roof, and appeals to a different buyer. Compare like with like.
Age and condition matter together. A 1960s side-split that has been renovated top to bottom is not comparable to one that still has the original kitchen. Renovation quality varies too. A $30,000 kitchen and a $90,000 kitchen are not the same upgrade, and the sale price of each house will reflect the difference.
Lot size and configuration are the fourth factor. In areas like King City or Nobleton, lot sizes vary enormously. A half-acre lot and a two-acre lot in the same community are different products for different buyers, even if the houses on them are similar.
Timing is the fifth. A sale from six months ago happened in a different market than one from last month. In a stable market the gap matters less. In a market where prices are moving, even three months can shift the picture. The more recent the sale, the more weight it carries.
What to watch for when your agent presents comps
Start with how many they show you. Three is the minimum for a meaningful comparison. One comp proves nothing. Two can be cherry-picked. Three starts to show a pattern, and five is better.
Look at the sale-to-list price ratio on each one. If a comp sold at 97 per cent of its asking price, that tells you the seller did not get what they wanted. If it sold at 103 per cent, there was competition. That context matters as much as the raw number.
Check the days on market. A house that sold in eight days faced different conditions than one that sat for sixty. The eight-day sale may have been underpriced to attract offers. The sixty-day sale may have been overpriced and then reduced. Neither is automatically a better indicator of value, but the story behind each one changes how you use it.
Ask about adjustments. If the comp has a finished basement and the subject property does not, the comp's price overstates the subject's value. If the comp has no garage and the subject has a double, the comp understates it. Your agent should be able to explain what they would add or subtract and why.
The question most buyers forget to ask
When you see a set of comps, ask your agent whether there were any recent sales they chose not to include, and why. The excluded sales are sometimes more revealing than the included ones. A sale that was left out because the seller was under financial pressure tells you something about the floor. A sale that was left out because it was a private transaction with no MLS exposure tells you the data is incomplete.
No set of comparables is perfect. The point is not to find three identical houses. It is to understand the range of prices that similar properties have actually achieved, and then to figure out where the property you are looking at sits within that range.
Why this matters before you make an offer
Your agent's pricing advice is only as good as the comps behind it. If you understand how to read them, you can have a better conversation about where to set your offer price. You are not trying to do your agent's job. You are trying to be a better client, which makes the whole process work more smoothly for everyone.
If you want help reading the comparables for a property you are considering, call me at 416-560-4983.
