Terms of Use
Danny Macedo, REALTOR®
Please read these terms and conditions carefully before using this site. This site is provided by Danny Macedo, REALTOR®, Royal LePage Supreme Realty, Brokerage ("we", "us" or "our"). By using this site, you agree to be bound by the terms set out below. If you do not agree with these terms, please do not use this site.
Acceptance of Agreement
By accessing or using this site (the "Site"), located at www.macedorealestategroup.com, you agree to the terms of this Agreement, which constitutes the entire agreement between you and us regarding your use of the Site and its content. We may amend this Agreement from time to time. The current version will always be posted on the Site, and your continued use of the Site after any change constitutes acceptance of the revised terms.
Real Estate Regulatory Notice
This Site is operated in connection with real estate services provided in Ontario by Danny Macedo, REALTOR®, a registrant with the Real Estate Council of Ontario (RECO), operating under Royal LePage Supreme Realty, Brokerage. All real estate services referenced on this Site are provided in accordance with the Trust in Real Estate Services Act, 2002 (TRESA) and the regulations and code of ethics administered by RECO. Nothing on this Site should be taken as a substitute for representation agreements or disclosures required under TRESA.
Copyright
The content, organisation, graphics, design and other elements of this Site are protected by applicable copyright and other intellectual property laws of Canada. You may not copy, reproduce, modify or publish any part of this Site without our express prior written permission.
Modification of Content
We reserve the right, at our discretion and without notice, to edit or remove any content on the Site, including this Agreement.
Indemnification
You agree to indemnify and hold harmless Danny Macedo, REALTOR®, and Royal LePage Supreme Realty, Brokerage, together with their officers, employees and agents, from any liability, loss, damage, claim or expense, including reasonable legal fees, arising from your breach of this Agreement or your use of the Site.
Disclaimer
The content and services provided through this Site are provided "as is" and "as available". To the extent permitted by applicable Ontario and Canadian law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement. The Site may contain errors or omissions. We are not liable for any indirect, incidental or consequential damages, including loss of business or loss of profit, arising from your use of or inability to use the Site, except where such liability cannot be excluded under Ontario consumer protection law.
Nothing in this Disclaimer excludes or limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot lawfully be excluded under the laws of Ontario, including the Consumer Protection Act, 2002.
All information on this Site is provided for general information only and does not constitute professional, legal, financial or real estate advice specific to your circumstances. You are responsible for independently verifying the accuracy of any information before relying on it, including property listings, market data and valuation estimates.
Limits of Liability
We are not liable for any damage caused by viruses or other harmful components that may affect your device as a result of accessing this Site. We will not be liable for incidental, special or consequential damages arising from your use of, or inability to use, the Site.
Third Party Websites
This Site may link to third party websites. We do not control, endorse or take responsibility for the content, accuracy or practices of any linked site. Visiting a linked site is at your own risk, and that site's own terms and privacy policy will apply to you.
Submissions
Any feedback, ideas or content you submit to us through the Site (a "Submission") may be used by us without obligation of confidentiality or compensation to you, except where you have separately agreed with us in writing that a Submission remains your property, or where such use would breach the Copyright Act (Canada) with respect to material you did not create.
Consent to Be Contacted
By submitting your contact details through this Site, you consent to being contacted by Danny Macedo, REALTOR®, by telephone, text message or email regarding your enquiry, in accordance with Canada's Anti-Spam Legislation (CASL). Where consent is required under CASL for commercial electronic messages, we will obtain it before sending such messages. You may withdraw your consent at any time by using the unsubscribe link in any email, by replying "STOP" to any text message, or by contacting us directly at [email protected]. Standard message and data rates may apply. Submitting your details is never a condition of buying or selling any property, or of purchasing any goods or services.
Privacy
This Site collects personal information through its contact and enquiry forms, including at minimum names, telephone numbers and email addresses. That information is collected, used and disclosed in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). Because the Site actively collects personal information, a standalone Privacy Policy is required, and should be linked from this page and from every form on the Site, disclosing what is collected, why, who it may be shared with, how long it is retained, and how a visitor can access, correct or request deletion of their information. That Privacy Policy has not yet been drafted and should be treated as an outstanding item before any form on the Site goes live or continues collecting data.
Accessibility
We aim to meet the requirements of the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) in the design and operation of this Site. If you encounter an accessibility barrier, please contact us at [email protected].
Governing Law and Jurisdiction
This Agreement is governed by the laws of the Province of Ontario and the federal laws of Canada applicable in Ontario, without regard to conflict of law principles. Any dispute arising from this Agreement or your use of the Site shall be subject to the exclusive jurisdiction of the courts of Ontario.
Contact and General
This Site is operated by Danny Macedo, REALTOR®, Royal LePage Supreme Realty, Brokerage, 110 Weston Road, Toronto, Ontario, M6N 0A6. You may contact us at [email protected]. If any provision of this Agreement is found to be unenforceable, the remaining provisions will continue in full force.
Last updated: September 10th, 2026
Royal LePage® Supreme Realty, Brokerage
110 Weston Road
Toronto, ON M6N 0A6
Call 416-535-8000
Text 647-931-5151
Copyright 2026. Macedo Real Estate Group, Danny Macedo, Sales Representative, Anthony Rocco Macedo, Sales Representative, Royal LePage Supreme Realty, Brokerage all rights reserved assumes no responsibility for the accuracy of any information shown. The information provided herein must only be used by consumers that have a bona fide interest in the purchase, sale or lease of real estate and may not be used for any commercial purpose or any other purpose.
Elite Broker Blogs
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The Listing Photograph Sequence: Why the Order of Your Photos Matters
The first photo is a decision point
When a buyer scrolls through listings on a portal or an app, they see one photograph before they see anything else. That first image determines whether they stop or keep scrolling. It is not the place for a detail shot of your kitchen backsplash. It is the place for the single strongest exterior photograph of the property, taken in good light, showing the full front elevation.
If your home does not have strong curb appeal, the first photo might be the best interior shot instead, usually the main living space. The principle is the same either way. Lead with the thing that makes someone want to see more.
The first five photos tell the story
Research from the National Association of REALTORS in the United States has consistently shown that buyers form their initial impression of a listing from the photographs, and that the first several images carry disproportionate weight. While the study is American, the behaviour is the same in Canada. Buyers scroll quickly. They do not give every photo equal attention.
A strong first five typically runs like this. The exterior front. The main living area. The kitchen. The primary bedroom. And then either the back garden or a second living space. That sequence answers the buyer's first five questions: what does it look like from the street, is the living space open, is the kitchen updated, where will I sleep, and is there outdoor space.
If your home's strongest feature is something else, a renovated basement, a view, a pool, then that feature should break into the first five. The sequence should always lead with what sells, not what comes first as you walk through the front door.
What to push to the end
Bathrooms, utility rooms, garages, and secondary bedrooms are important but they rarely make someone book a showing. They confirm a decision that was already forming. Put them in the listing, because completeness matters, but do not lead with them.
Shots of hallways, staircases, and empty rooms without context add nothing. A photograph of a blank hallway wall tells the buyer you ran out of things to photograph. It is better to have twenty strong images than thirty that include filler.
Angles and light matter more than equipment
Professional listing photography is standard in most price ranges across the GTA, and it is worth every dollar. But even with a professional photographer, the agent needs to direct the shoot. That means deciding which rooms to photograph, from which angle, and at what time of day.
A kitchen shot from the doorway looking in captures the whole space. The same kitchen shot from the corner looking at the sink captures half of it. The west-facing living room looks warm and inviting at four in the afternoon and flat and grey at nine in the morning. These decisions are not the photographer's to make alone. Your agent should be on site, directing the sequence, and reviewing the images before they go live.
Virtual tours and floor plans
A virtual tour is not a substitute for strong still photographs. It is an addition. Buyers who are relocating, or who are comparing a long list of properties before narrowing down their showings, use virtual tours to eliminate homes that do not fit. That is valuable. But the still photographs are what draw them in.
Floor plans serve a different purpose entirely. They answer the question a photograph cannot: how does this space connect to that space? A buyer looking at a photograph of the kitchen cannot tell whether the dining room is around the corner or down a hallway. A floor plan makes that clear in a second. If your listing does not include one, you are asking buyers to guess, and many will not bother.
The cost of getting this wrong
A poorly sequenced listing does not announce itself. The home simply gets fewer clicks, fewer showings, and sits longer. The seller does not see the cause, only the effect. And by the time the feedback arrives, two or three weeks have passed, the listing is stale, and a price reduction feels like the only lever left.
Before that happens, look at the listing with fresh eyes. Open it on your phone, the way most buyers will see it. Scroll through the first five photos and ask yourself: would I book a showing? If the answer is no, the sequence needs reworking before the price does.
If you want a second opinion on how your listing presents, call me at 416-560-4983.
